NZ VFX & Animation Industry Holds Strong, But Calls for Action
New Zealand’s VFX and animation sector generated $460 million in 2023/24, maintaining near-identical revenues to the previous year despite major disruptions from Hollywood strikes and increasing international competition. The data comes from the first-ever VFX Guild survey, completed by 66% of local businesses—marking a milestone in measuring the VFX and animation industry's scale, resilience, and export strength.
While the numbers reflect stability, concerns are growing over New Zealand’s modest 20% PDV incentive, which lags behind Australia's 30–40% offerings. Nearly half of surveyed businesses are considering shifting operations offshore. VFXG Executive Director Bree Loverich warns, “We risk losing major opportunities if our incentive levels remain uncompetitive.”
The survey highlights that New Zealand’s VFX and animation sector is not only a world-class service industry, but also a growing hub for original content creation, with 63% of businesses developing their own IP. This dual capability positions the sector as a high-value contributor to New Zealand’s creative economy. To maintain this momentum and unlock future growth, the VFX Guild is calling for a coordinated national approach—one that supports competitive incentives, talent development, and investment in locally owned screen content and technology.
VFXG Survey Partners
The VFX Guild extends its sincere thanks to Screen Auckland, Screen Wellington, and the many national VFX and animation businesses who generously funded this inaugural study. Their support has made it possible to provide an evidence base that reflects the strength, needs, and future potential of our industry.